Privacy Policy

This website is operated by Aquality Trading & Consulting Ltd.

We are committed to protecting your privacy and we comply with the data protection laws applicable to the United Kingdom.

This privacy policy applies to the personal information about visitors to our website, customers who purchase goods or services from us and our suppliers.

What is personal information?

Personal information is any information relating to an individual who can be identified directly or indirectly, often by name, account number, location, an online identifier or other factors specific to their identity.

Personal information may include “special category data” relating to racial or ethnic origin, political opinions, religious beliefs, membership of a trade union, physical or mental health and criminal records and allegations.

As a rule, we do not collect “special category data” about visitors to our website or our customers or suppliers. The exception is where we identify suspected criminal activity such as fraudulent claims. In this case we will record details of the suspected criminal activity and may take appropriate action, including refusing to accept orders, make payments or give refunds. We may also report the incident to the relevant bank or payment issuer or to the police or other appropriate authorities.

Website Visitors:

You can visit and browse our website without providing your name or contact details.

Like many websites, our server logs capture details of your operating system, browser software, IP (Internet Protocol) address and Uniform Resource Locator (URL), including the date and time of your visit.

You may choose to provide your contact details (name, address, business, job title, email address, telephone number) if you submit a query or request a quote or other information.

Customers:

If you purchase products or services from us, we may use your personal information in the following ways:

To respond to your enquiries;
To keep you informed about our products and services;
To process your order and to follow up on orders that are not completed;
To arrange visits to your premises (e.g. to carry out a survey or installation);
To manage your account, including carrying out identity checks where relevant;
To manage your credit account (if applicable) including carrying out credit checks;
For market research purposes;
To publish trends and/or to improve usefulness and content of our website;
To track activity on our site and to provide a more personalised online experience;
To link with social media sites and services, for example, for advertising purposes;
To notify you about important changes or developments to our site or services;
To manage deliveries, returns and refunds;
For product liability purposes;
To deal with enquiries and complaints;
For claims management and insurance purposes; and
For record keeping purposes.

Suppliers:

If you supply products or services to us, we may use your personal information in the following ways:

For order processing and management;
To manage deliveries, installations, returns and refunds;
For product liability purposes;
To manage your account, including conducting credit and other background checks where applicable;
For market research purposes;
To notify you about important changes or developments to our websites or services;
For supply chain management;
To deal with enquiries and complaints;
For claims management and insurance purposes; and
For record keeping purposes.

If you are a supplier and you have any questions about how we use your personal information, please contact the Operations Team on your usual business contact.

How your information is accessed within Aquality Trading & Consulting Ltd

Your information may be accessed by others in the Company for administrative and analytical purposes.

We may use the information we collect to let you know about our other products and services which may be of interest to you and to keep you updated with information about promotional offers and what is coming soon.

We review our products and services regularly and we also analyse your use of our website and the searches you make on this and other websites. We use this information to tailor the marketing you receive from us so it is as relevant as possible. This may include serving you with adverts on social media.

You can opt out of receiving marketing communications from us at any time.

Retention

We will retain your personal information for as long as needed for the legitimate business purposes described above.

If you are a visitor to the website, we will retain your information for a limited period in order to respond to your query, provide you with the information you require or to send you updates on our products and services for as long as you indicate that you are happy for us to do so.

If you make a purchase, we normally keep records of the transaction for 5 years. If you are an account customer or a supplier, we normally keep records for 5 years after the closure of your account or the last purchase or sale you made. In all cases, this is for accounting, tax and product liability purposes.

Your information may be retained for longer than this if there are valid legal grounds for us to do so, for example if required by law or court order, or as needed to defend or pursue legal claims.

Working with Service Providers

Like most organisations, we engage service providers to run our website and IT systems, to help us administer accounts, to conduct credit checks and fraud screening, and to handle postal and email marketing campaigns. We also work with a large number of suppliers who provide products and delivery services to us.

We will only provide these companies with the information they need to deliver the service we have engaged them for and they are prohibited from using that information for any other purpose. Whenever we share personal information about our customers or visitors to our website with our service providers, we will put in place contracts which require the service provider to protect the information and keep it secure.

Other Disclosures

Your information may be shared for account management (including credit accounts), analysis and reporting.

Your personal data may be disclosed to the following third parties for the purposes described above:

Tax, customs and excise authorities, regulators, courts, the police, fraud screening agencies, central and local government, insurance companies other professional advisors.

We may also disclose your personal information if we believe that the disclosure is necessary to enforce or apply our terms and conditions or otherwise protect and defend our rights, property or the safety of our customers and other users of the website.

We may disclose and/or transfer your personal information in connection with a reorganisation of all or part of our business, if the majority of our shares are bought by another company or if we transfer all or some of our assets to another company.

Security

We are committed to safeguarding the personal information you provide to us. We use appropriate measures to protect the information that you submit through our website and the information we collect and store about our customers.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of information you submit via our website and any transmission is at your own risk. Once we have received your information, we will take appropriate technical and organisational measures to safeguard your personal data against loss, theft and unauthorised use, access or modification.

Changes to this policy

Any changes to this privacy policy will be posted here. Please refer back to this page regularly.

Marketing

You can opt out of receiving emails or text marketing at any time by using the unsubscribe option in the received message. You can opt out of postal and telephone marketing by contacting us at:

Aquality Trading & Consulting Ltd, 6 Wadsworth Road, Perivale, London UB6 7JJ.

Access and Correction

If you would like to correct or update any of your other personal information, or if you would like a copy of the personal information we hold, please contact us on info@aqua-lity.co.uk

We may need to ask for proof of your identity before we can respond to your request.

Other Rights

You may also have the following rights in relation to your personal information:

In certain circumstances, the right to restrict or object to the processing of your personal information, or request that your personal information is deleted.

Where you have provided personal information voluntarily, or otherwise consented to its use, the right to withdraw your consent.

In certain circumstances, the right to receive a copy of the personal information which you have provided to us, in a structured, commonly used and machine-readable format or to request that we transfer that information to another party (known as “data portability”).

The right to complain to a Data Protection Authority (see further below).

If you have a query about this privacy policy or wish to exercise your rights, please contact our Data Protection Officer by writing to them at: